Shoppers who enjoy trendy international brands, lifestyle shopping, relaxing eateries or fine dining, entertainment in a shopping centre, The Place is your kind of shopping mall. But now, I am not going to talk more about what is inside the shopping mall, it about the huge overhead LED screen outside the mall, they called it 'The Skyscreen'.
The Skyscreen is 250m long and 30m wide. The screen is suspended six stories high (80 feet) above a plaza between two new retail centers. That's an impressive 7,500 square meters of viewable area, and comes with an impressive $32 million price tag to match. It was designed by Jeremy Railton, president of Entertainment Design Corporation, who was designer of the Fremont Street Experience in Las Vegas.
If one day I get the chance to visit Beijing, I'll definitely go to this place, find an alfresco café, buy myself a cup of hot coffee and enjoy the show.
Check out the video:
Monday, May 26, 2008
The World's Largest Overhead LED Screen at Beijing
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