Panasonic's new EVOLTA batteries have raised the bar by which all other batteries are judged. A battery that officially certified by Guinness Book of World Records as the "world's longest-lasting AA alkaline battery cell" at the press conference in Tokyo on Tuesday, January 15.
Panasonic promises its new Evolta battery cell -- whose name is derived from "evolution" and "voltage" -- will keep gadgets running 20 per cent longer than offerings from rivals Duracell and Energizer.
The battery also has a 10 year shelf life, making it suitable to store in preparation for disasters. Other batteries have about five to seven years of shelf life, according to Panasonic officials.
Evolta goes on sale in April in Japan, and is planned for overseas markets later this year.
The cost to own the best batteries? It will cost about US$5.40 for a pack of four in Japan, or about 15 per cent higher than regular batteries. Prices in the U.S. and elsewhere aren't yet decided but I'm sure it will be announced very soon.
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